Using Articles For MLM Recruiting: 3 Pitfalls To Avoid

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When it comes down to getting a huge amount of free, targeted traffic your MLM recruiting website (funnel), there are few things that can beat a good article marketing campaign. For example, take MLM rockstar David Wood. He successfully used article marketing to get something like 250,000 people to visit his MLM recruiting website over the past year and has had days (not a typo) where he’s personally sponsored 100+ distributors into his primary company.

Do you think that maybe learning how to set up an article marketing campaign the correct way is something that’s worth looking into? (Fo’ Sho!)

I know that it can sound like a pretty tall order when you’re first getting started, especially if writing is something that doesn’t come natural to you (it doesn’t for me), so let’s start with the basics of using articles to augment your MLM recruiting efforts.

Here are the three biggest challenges that most people will encounter at the beginning:

1. Most people who try to use the internet for their MLM recruiting have crappy or non-existent landing pages. Without a good place to send the interested people who are reading your articles which will allow them to exchange their contact information for some additional value that you provide, 95% of your work is wasted. That’s a subject for another time, but if you don’t know what I’m talking about, you can take a look at mine for some ideas.

2. The people who do have a good MLM recruiting funnel in place don’t get enough traffic to the website to even have a chance at success. To generate enough leads to be reasonably successful with your recruiting efforts, you need a couple thousand unique visitors to your website each month at a minimum. Any less and you then have to be unusually talented at things like copywriting and phone prospecting/closing to make up for it.

3. The vast majority of people who tackle article marketing do not produce enough content consistently. This should really be #2.5 since it’s tied to your amount of traffic, but in order to drive a tidal wave of free traffic to your MLM recruiting funnel, you need to have a lot of “lines in the water” in the form of numerous articles. Start with a goal to have your first 30 articles published no later than 6 weeks from today. You can take longer if you absolutely need to, but keep in mind that it can take a while for the cumulative effect of these articles to generate a lot of traffic for you.

To put it in simpler terms with an example, if each article sends you only 2 people per day to your site and you only have 2 articles written, you get 120 visitors that month (2 articles X2 people X30 days) and are probably pretty frustrated since you’re not seeing any results.

But if you have 30 articles that each send 2 people per day to your MLM recruiting system, my calculator says that’s 1800 people every month who have been introduced to who you are and what you do. Your exact numbers will vary some (hopefully more than 2 people per day from each article), but you can see the power of having a lot of content out there on the interwebs, right?

Here’s My Challenge To You, Should You Wish To Accept (and get a lot of traffic in the process)

Write ONE 600-800 word article per day for the next 30 days and submit it to the top 10 article submission directories (Google “article directory”). Your efforts will be compounded 10X if you’re using automatic article submission software to spin and distribute the articles for you, but writing and manually distributing one article per day to the top 10 sites is doable.

Do this for the next month and you will start seeing some leads come through your MLM recruiting funnel. If you’re stuck, I’ll be releasing my video training series in the near future which will cover some advanced strategies including how find topics that your prospects will actually want to read about AND how you can be among the first results they find by cherry picking the right keywords, so keep your eye out for that.

Here’s one final thought: If you want to have the lifestyle that 97% of the population doesn’t, you have to be willing to do the little things that the top 3% do each day. You’ll never regret that you did. (Someone get the Pulitzer people on the phone…)

To You Surpassing Your MLM Recruiting Dreams,

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Brian Rakowski
Attraction Marketing Mentor & MLM Coach
512-850-4857

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Comments on Using Articles For MLM Recruiting: 3 Pitfalls To Avoid Leave a Comment

10/28/2010

Carl Willis @ 8:13 am #

Brian,

I am so glad you put this challenge in front of the network marketing community. Article marketing is such an underused tool. Not only does it generate good quality, targeted traffic, but it gives so much more credibility to our business.

Keep up the great work.

Carl
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